Over the last five years, video has risen to be a primary form of marketing. Internet searches are improved with the addition of video to your website and nearly all mobile devices are equipped for video streaming. Applications like Instagram and Twitter make it easy and entertaining to tell any story. Businesses are upping their game with viral videos, YouTube or Vimeo channels, training modules and webinars, in addition to the traditional uses of video for product demonstrations, fundraisers, storytelling, advertising, etc. Ultimately, video has become the best way to sell a product or idea to an audience, while having the ability to engage, entertain, and inspire.